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Priscilla Vaas

Marketing & Communication Advisor

Priscilla Vaas is a marketer who improves the accessibility of DEN's digital services and clearly maps out what it means to comply with laws and regulations regarding digital accessibility. Additionally, she ensures that DEN's reach is expanded and that loyalty and engagement are increased so that cultural professionals can be included in the process of digital transformation.

About Priscilla

Priscilla has many years of experience in the cultural sector as a corporate and campaign marketer. She worked for years at Het Nationale Toneel, later Het Nationale Theater. She developed numerous production campaigns, new corporate identities, and websites for this organization. Afterward, she started freelancing for large and small theater and dance companies and worked for many years as an online expert at Amsterdam Light Festival, where she set up the new website and multiple ticket shops.

At DEN, Priscilla developed the new DEN corporate identity, strategy, and website and shares her knowledge about effective commissioning. Additionally, she specialized in digital accessibility. What do accessibility standards mean for DEN and the sector?

With Priscilla's technical knowledge, she continuously improves DEN's website and keeps the rest of the team up to date with the latest online developments.