The importance of a digital strategy
A good digital strategy aligns with your organization's mission and vision. Do you want to reach a new audience? Or better serve or retain your existing audience? And how does this align with your organization's societal role? Consider, from that overarching value, where digital tools can provide support. These become the components of your digital strategy.
From a digital strategy to digital projects
A digital strategy forms an integrated approach, and this also applies to the digital projects that stem from it. This means it impacts work processes and value creation, as well as audience experience and creation. The DEN Focus Model tells you more. With a digital strategy, you give direction to your digital projects. This prepares your organization and team for the future.
Digital strategy as the starting point of digital transformation
Digital transformation is a change process throughout the organization, driven and supported by the increasing use of digital technologies. This transformation also changes the business model: how do we provide value to a new and changing audience? To answer that question, you examine all aspects of your organization, including your strategy. Digital transformation is driven by digitization. At the same time, digitization offers opportunities for digital transformation. In short, your digital strategy is the starting point of your digital transformation strategy.
Get started with developing a digital strategy
The DEN Academy offers training for your organization in developing a digital strategy.
Plan an in-company workshop - at your organization's location - with your colleagues or take the e-learning at your own time and pace.
More articles per topic
