Insights from audience data offer plenty of opportunities. You can use this data to put your audience at the center én prepare your organization for the audience of the future. Knowing your audience well makes you agile. It ensures that you have the insights to make strategic choices regarding programming and policy based on knowledge. With good insights, you can also increase earning potential.
But how do you collect data, and how do you subsequently leverage the opportunities from data analysis? What data do you need? How do you approach this in an AVG-compliant way? The audience data program is intended for anyone within a cultural institution who is involved (or wants to be involved) with audience data and for urban and regional organizations focused on cultural participation.
