This is an article by Taskforce Audience Data. Articles from the Taskforce are hosted on the DEN website.
The Brainstorm Report - created after a brainstorming session and workshop with various European organizations - aims primarily to make policymakers within the European Commission aware of how they can provide support. At the same time, it is written in such a way that it is also a very interesting report for the cultural sector itself, full of concrete tips and examples. Central themes include recovery after Covid-19, digital audience management, and data collection and management to reach new audiences.
You can find the report here (opens in new tab).
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