Generative AI is widely applied
The research shows that over four out of ten cultural professionals (43%) use generative AI tools in their work. Employees in permanent positions (59%) use generative AI more often than freelancers. A possible explanation is that employees more frequently perform office-related tasks, whereas freelancers primarily engage in artistic and/or specialized work.
Generative AI tools are mainly used for text generation and editing (83%). Additionally, some use generative AI for image generation and editing (37%) or speech generation and editing (20%).
Employees primarily cite time savings as a reason for using generative AI. Freelancers are more critical of the impact of generative AI: one-fifth notice that their assignments are changing or decreasing.
“In the workshops I give, I see all kinds of writing applications: from project plans to writing social media posts to modernizing collection descriptions. There is a useful application for every role”
What does this mean for you and your organization?
- Are you among the 40% of employees who do not yet work with generative AI and are curious about the possibilities? In this article ‘writing with AI’, we help you get started with basic information. Or follow the AI for beginners workshop (opens in new tab)!
- Reflect on what the use of generative AI means for your assignments to freelancers. Check if you are acting according to the Fair Practice Code (opens in new tab).
- Make agreements in your organization about the use of generative AI. Use the AI policy roadmap (opens in new tab) as a starting point.
- Do you not want your work to be used to train AI models? In this article (opens in new tab), you’ll learn how to prevent that. And make agreements with your client about the use of AI.
Image copyrights: Boekman Foundation
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