FULL - There is great interest in our free theme afternoon 'Working on Audience' on Thursday, April 9, which focuses primarily on reaching young people. Unfortunately, there are no more seats available. However, we will publish some articles based on this event, so if you can't attend this year, keep an eye on this channel and the website.
By better understanding who your visitors are, what motivates them, and through which channels you reach them, you can communicate, program, and collaborate more effectively. This helps not only to attract new audiences but also to deepen and retain existing visitors. Data provides direction for choices and makes your audience strategy substantiated and more effective.
What can you expect?
The central theme of the afternoon is the Cultural Target Group Model. Through practical examples, interactive sessions, and an inspiring keynote, you will discover:
- how to use audience data effectively
- how to strengthen the connection between your cultural institution and your visitors
- how to better reach young people and other target audiences
Additionally, there is plenty of room to exchange experiences with colleagues from across the country.
Doors open at 1:00 PM. We will conclude the afternoon with a networking drink. The final program will be published soon on this website.
This theme afternoon is a joint initiative of DEN Knowledge Institute for Culture and Digital Transformation & Rotterdam Festivals/the Cultural Target Group Model.
There are no costs associated with participation.
For the theme afternoon on April 9, all seats are taken. Unfortunately, registration is no longer possible.
What is the Cultural Target Group Model?
The Cultural Target Group Model© (opens in new tab) is a segmentation method developed by Rotterdam Festivals for the cultural sector, providing insights into your current and potential audience. The model combines data on life stage, demographics, socio-economic characteristics, media and internet usage, and cultural interests.
Based on cultural preferences and behavior, visitors are categorized into three main groups: Intensive, Medium, and Light, with eleven recognizable profiles within these, such as Cultural Omnivores, Exploring Suburbanites, and Local Leisure Enjoyers. This allows for more targeted communication, programming, and the ability to reach new audience groups.
Trainers
