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Workshop 'Deepening in AI for the Cultural Sector'

Generative AI has quickly become a regular colleague for many cultural professionals: you use ChatGPT or Copilot to write faster, gather ideas, or edit images. But how do you ensure that AI truly helps you move forward in your daily work? And how do you apply AI smarter, more consistently, and creatively within your cultural organization? In this interactive two-day workshop by DEN and Innovation:Lab, you will discover how to take the next step in working with generative AI tools in the cultural sector.

This two-day workshop takes place on June 4 and 11, 2026.
    Sign up!

    During this intermediate workshop you will not only learn what is possible, but especially how to apply it well: practically and in a way that suits the creative and cultural sector. You'll see many demonstrations, get started with assignments right away, and there will be plenty of room for discussion, exchange, and individual questions.

    Not there yet?

    Are you not yet familiar with the basic principles of AI and/or not yet applying generative AI? Then first follow our AI workshop for beginners. In this, we guide you step by step from basic understanding to initial applications.

    Basic AI Workshop

    Why this workshop?

    During this training, you will dive deeper into the possibilities of artificial intelligence for the creative and cultural sector. You will explore inspiring examples from practice, gain insight into useful tools, and learn how to use AI in a smart and responsible way in your own processes. You will experiment with different applications, work on your own case or project, and discover how AI can help you generate ideas and improve your workflow. You will learn together with and from others in the cultural sector.

    “AI is not futuristic — it is now. I help you not only understand the technology but especially to apply it purposefully and powerfully in your work.”

    Abdelhadi Baaddi – Director of Innovation:Lab and AI trainer

    About Innovation:Lab

    Innovation:Lab (opens in new tab) is a research and development platform where art, technology, and science come together to stimulate artistic innovation, interdisciplinary collaboration, and cultural renewal. The lab has been applying AI for years to enhance, accelerate, and enrich creative and business processes. Innovation:Lab is a partner of DEN and provides this training.

    What you will learn

    After this workshop
    • you will know new AI tools and understand which tools suit different tasks and workflows;

    • you will have taken the next step in your application of generative AI;

    • you will apply the IPO method: working iteratively with AI to achieve better results;

    • you will know how to use AI in a way that aligns with the values and context of the cultural sector.

    Who is this AI workshop for?

    This training is intended for anyone working in the creative or cultural sector who wants to take the next step in generative AI. Creative makers and employees from all levels of cultural organizations, from management to program makers, project leaders, education, communication, and marketing. You do not need a technical background.

    Prerequisite: you have completed a basic AI workshop, such as the basic AI workshop by DEN (opens in new tab) and/or regularly use generative AI in your work and know how to prompt.

    What do you need for this workshop?

    You will get the most out of this workshop if you have a paid account with a generative AI tool such as ChatGPT, Gemini, Claude, or Copilot. Additionally, you should be willing to create a free account with other AI tools during the workshop, for example, by logging in with a Microsoft or Google account.

    Sign up

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